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Strategic Growth for Bold Brands

Empowering Bold Visions to Thrive in Transitional Markets

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Who We Are

Who We Are

InnovA is a strategic marketing and business development agency built for the bold. We empower brands and institutions to thrive in emerging markets particularly those in transformation, like Syria through data driven strategy, creative communication, and integrated execution.
Our Purpose & Presence

Our Purpose & Presence

To be the most trusted strategic partner for ambitious businesses and organizations looking to launch, grow, or reposition in transitional and high-potential markets.
Dual-headquartered in Damascus and Istanbul, with expansion plans into Montreal and Dubai.

Get to know InnovA Services

Core Services & Strategic Solutions

Evaluating business opportunities through technical, financial, and operational feasibility studies supported by robust and investor-ready business plans

Building end-to-end strategies rooted in data, audience insight, and business goals followed by agile high-impact execution

Comprehensive launch roadmaps for new products, services, or market entries including segmentation, messaging, and rollout planning

Localized research to uncover market behavior, customer satisfaction, and product viability delivering actionable insight for strategic decisions

Local partnership building, regulatory and competitive mapping, and custom strategies for entering new markets or sectors

Reshaping workflows, realigning business units, and implementing high-performance systems to boost organizational flexibility and efficiency

Crafting distinctive brand stories, visual identities, and positioning frameworks that resonate locally and scale globally

Accelerated market deployment planning to secure first-mover advantage and maximize early adoption in competitive sectors

Strategic media investments across digital, print, out-of-home, and broadcast platforms optimized for reach, engagement, and return on investment

SEO, paid media, influencer partnerships, and data-driven campaigns tailored to consumer behavior and platform trends

Building trust and visibility through proactive media outreach, crisis management, stakeholder communication, and thought leadership

Designing and executing physical or hybrid events that influence, engage, and inspire including corporate launches and strategic B2B gatherings

Strategic Human Capital Solution

High-level talent acquisition and leadership pipeline development, powered by headhunting, assessments, and strategic alignment.

Transparent grading systems, KPI frameworks, and salary structures aligned with accountability and growth.

Structural audits, job role realignment, and policy design that boost agility and compliance in volatile environments.

Custom training, onboarding, and psychometric programs to nurture culture, loyalty, and leadership across all levels.

Deployment of HRIS, ATS, and data-driven systems to automate processes, elevate insights, and enable scale.

Strategic Add-Ons for Transitional Economies

Specialized support in positioning for grants, UN procurement, and NGO partnerships for hybrid commercial-social ventures.

Strategic packaging of startups and ventures for funding, including decks, positioning, and investor roadshows.

Building influence and alignment with key business, regulatory, and community players to ensure market traction and social license to operate.

Why InnovA?

  • Deep Local Market Knowledge.

  • Global-Standard Execution.

  • Multi-Sector Experience.

  • Result-Oriented Mindset.

  • Proven Success in Syria & Transitional Economies.

  • Personal Dedication from Founding Partners.

  • Strong PR Power & Sectoral Access.

Why InnovA?

Our Partners

House
Rim
LTB
Heatlh
EDUCOM
Scopeout